You can't read the dictionary to improve your vocabulary without first knowing the alphabet. The same concept applies to design: a designer can't deliver concrete results to a client without first learning what makes that client or company tick, what draws consumers to them. Today, many designers skip this step, but it's that very process, the shaping of ideas, that I pride myself on. An instructor once told me to do four hours of research for every hour of working on a project. I've held on to this thinking—before I can even begin to make my designs speak, I've got to dig in, do the research, consider the audience, and sketch often to ensure I deliver an honest design that meets the client's needs. Because there are no shortcuts to creating something that seems so effortless, so right, to creating something worth looking at.
Daran (that's me) has been awarded and recognized by design publications like:
-CMYK
-HOW design magazine
-finalist for Archive magazine
-lovelypackage.com
-ffffound.com
-American Advertising Federation
As well as being voted by faculty and staff as the outstanding student of the graduating class of 2010. Daran (that's me again) cares deeply about the craft of graphic design, and takes great pride in crafting beautiful work. I look forward to making lasting work with like minded colleagues and clients.
