Pier View Pub, proposed redesign

The Pier View Pub, a dive bar in the heart of downtown Oceanside, California, attracts a diverse crowd, composed primarily of misfits. The Pub was remiss in identity—not only one that reflected that of its patrons but also a concrete identity of any kind. The Pier View Pub now has the face that matches the personality that’s always been there as an establishment that uses unifying rebellion as a marketable edge.









Before