The HUMAIN logo was developed to address the overwhelming number of responses to the tragic Haitian earthquake, those looking to lend a helping a hand. This project is not only for the Haitians but also speaks to them directly. HUMAIN is represented in Creole, a dialect of French that is Haiti's national language. The challenge, however, was to use a Creole word both apt and recognizable by English-speakers. Literally translated, humain means human, but when read in English, it acts as a homophone for humane as well. Because HUMAIN is about more than just humans—it's about treating them as such.
* Logo published in CMYK MAGAZINE, issue #48, October 2010
* Logo published in CMYK MAGAZINE, issue #48, October 2010
